A2P messaging (application to person messaging), also known as enterprise or business SMS, is a type of SMS messaging technique where a text is sent from a software application run by an enterprise to a consumer's device. Mobile users will opt-in to subscribe to text message notifications that allows them to interact with businesses through a mobile network connection. With A2P messaging, the line of communication is typically one-way, meaning the recipient is not always expected to respond.
Since around 98% of all text messages are opened by the receiver, A2P messaging is a cost effective way for businesses to increase engagement with consumers.
Popular forms of A2P messages include marketing campaigns, promotional codes, appointment reminders, account pin codes, bank alerts and shipping notifications. Many major industries have adopted A2P technology such as retail, banking, telecom, healthcare and travel.
The reverse of A2P messaging, or P2A messaging, is when a customer initiates an SMS conversation with a software application. A common use case of this is when a mobile device user votes for their favourite contestant on a television show via a short code, long code or missed call number.
Request a QuoteAs A2P messaging becomes a more popular form of sales and marketing communication between a company and its customers, a few examples of current trends are:
The global A2P messaging market was valued at USD 66.84 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market is projected to witness significant growth attributed to the increased use of short messaging services (SMS) among enterprises as A2P messaging is low-cost and universal reach. Additionally, a high emphasis on customer acquisition and engagement is anticipated to boost the growth.
The global A2P messaging market was valued at USD 66.84 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market is projected to witness significant growth attributed to the increased use of short messaging services (SMS) among enterprises as A2P messaging is low-cost and universal reach. Additionally, a high emphasis on customer acquisition and engagement is anticipated to boost the growth.
Request a QuoteThe rising adoption of A2P messaging in several verticals such as BFSI, healthcare, retail & e-commerce among others, are contributing positively to the growth of the industry for A2P messaging.
A2P messaging enables communication with the customers, deliver time-sensitive alerts, and authenticates active users and mechanisms.
The A2P messaging solution allows enterprises to manage bulk messaging services instantly by leveraging quality mobile communications routes across the globe.
The A2P messaging offer a centralized tool to work messaging services worldwide without establishing agreements with all the destination operators. A2P messaging builds better client relations and ensures better connectivity and expansion of sales.
A2P messaging builds better client relations and ensures better connectivity and expansion of sales. The high emphasis on customer acquisition and engagement is anticipated to boost the market growth. The regulations about the communications practices of A2P messaging vary at regional or country levels.
For instance, the A2P messaging has to be compliant with the Telephone Consumer Protection Act (TCPA) rules that are subject to certain conditions. The FCC rules protect over-messaging and match message content, such as the importance of the message and timeliness, with broadcast channels
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We at V-Connect are working with 90+ big enterprises across multiple industries where the experience of IAAS & CPAAS mix team played wonders in monitoring and support.
GrowWsaas is a centralized messaging platform to engage customers with A2P SMS API. Our enterprise-ready APIs and scalable software are powered by an intelligent network that monitors over 100 million data points daily, enabling unrivaled reliability at any scale.
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